Fiverr is currently the 450th most popular website in the world.
Based in Israel, it aims to provide a “marketplace” where people can buy and sell small services (starting at $5 each) – services that have become one of the most prolific business services platforms on the Internet.
The beauty of this system is that it encourages sellers to create interesting/unique “gigs” for other people to buy. The breadth and depth of knowledge available through the system is profound and certainly unique. This was the core of the success in 2010, the founding year. In 2012, it had over 3 million listings on the site.
This tutorial examines the most popular/profitable listings to sell on the system. While quality of service is by far the most effective way to gain exposure in the system, what you offer and how you deliver it is also extremely important… especially if you have no prior marketing/sales experience.
The important thing to realize is that if you are considering selling your services, they must have a potential business interest (often related to money).
For example, if you write articles, position your service to benefit a specific type of business (financial/medical/fitness, etc.). The main “selling point” is that your item is backed by expertise that not only increases the company’s potential value, but also drives the growth and adoption of new buyers into the company’s ecosystem.
To that end, when considering the services below, remember that it’s not about the “services” per se, but the ways they can provide users with the opportunity to develop their business.
While luck plays a big role (getting a “rank” on Fiverr is crucial), it gives people the chance to control exactly what they’re getting for their money. If you can provide a good service and present it in a way that encourages users to use it for their business, you will usually get good orders for whatever you offer.
What’s Popular?
business copy writing
This includes articles, sales copy, pages about pages, and general web content. There are many non-native English speakers who are not 100% confident in writing for an international audience. The most important thing to understand about “copywriting” is that you must first be able to write clear copywriting. While it is a skill that can certainly be honed, it is almost always achieved through talent. For that, if you really like it, you need to “fine-tune” your copywriting service specifically around a particular company/company/service. For example, SPXMAC (one of the most popular accounts on the platform) offers AMAZON copywriting services (for product listings). By targeting your product/service in a very specific way (as above), you can basically offer a very specific service and give your customers/users the ability to determine exactly what they get in terms of benefit.
graphic design
The human brain thinks in pictures; therefore, the ability to create “graphics” is by far one of the most important elements of the modern world. As such, graphic design on Fiverr is one of the most popular services on the system. The trick to doing this is being able to deliver sharp images (it doesn’t matter “how” you design them – as long as they look good). Book covers are perennial bestsellers, but other things like “article covers” are also popular. Again, the most important thing is that you can *show* users what you do. The best way to “sell” images is to display them.
article
Every website and publication should provide expert level content. If you can provide this, it can be a nice second income for you. The most important thing to emphasize here is that the content you provide should be expert level. In the financial world you need several years of market experience. If you offer medicinal content, you actually need experience/qualifications relevant to that market. The purpose of the article is to see yourself as a contributor to someone’s website. Don’t just write gibberish. Write professionally, professionally and always overdeliver on the level and length of the content, and – most importantly – from the perspective of an expert in a particular field. Similarly, what people buy often has nothing to do with the “product” itself, but with the underlying reason that it makes them money. For this you need to be able to present yourself well by explaining how you have provided expertise in the past.
video editing
YouTube and other video sites simply proved that the video killed the radio star. In other words, if you have an effective “voice”, “face” or “title effects” for your corporate videos, you should be able to earn a decent income with Fiverr. Also, people will not believe that you can make beautiful videos. What they want to know is how this will actually improve their conversion rate on the site. The way you position yourself as a video editor is basically to showcase what you’ve done before. This means that if you have the ability to give users access to truly amazing videos, and you can target them for a specific purpose/interest, you’ll be receiving orders in no time.
SEO/social media management
SEO may have lost its “social media marketing” appeal, but the idea remains: businesses everywhere crave online attention and audiences. How they get that audience depends on several factors, but the bottom line is that if you have a strong SEO/social media strategy, they should be able to strengthen their bottom line. There are many successful “social media” or “SEO” providers on Fiverr. However, the important thing to realize is that they both deliver results. In the case of SEO, you need to be able to show which pages/sites you rank for which keywords. Social is really about gaining followers and engagement. The trick with this stuff is to name your service/create your gig around the “method” you use to achieve the above result. For example, if you use .edu links to get SEO rankings, you might want to create a gig called “I’m getting REAL.edu links for your website or blog” – giving users different “amounts” of .edu links (5/10/20) different prices.
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